Four types of people become successful entrepreneurs.
“There is not a single type of entrepreneur, but rather, there are four different types, each with a distinct personality”
“Each type of entrepreneur must follow a distinct career route to succeed, and each must relate to the business in a different way.”
1. Personal Achievers are classic entrepreneurs because of their need to achieve.
“The key: If you have a given pattern, success comes only if you find situations in which you can use your strengths.”
Personal Achievers believe that they have a strong internal locus of control over their lives. They possess seven characteristics that relate to entrepreneurial success:
- Need to achieve.
- Desire for feedback.
- Desire to plan and set goals.
- Strong personal initiative.
- Strong commitment to their organization.
- Belief that one person can make a difference.
- Belief that work should be guided by one’s own goals, not other people’s.
2. Supersalespersons are entrepreneurs who place a strong emphasis on service.
“Personal Achievers are the only type who really must become entrepreneurs to succeed; in other settings they may fail.”
“To succeed, Supersalespeople need to sell.”
Supersalespersons feel very strong empathy with other people. They have personal characteristics that relate to entrepreneurial success, including:
- Capacity to understand and empathize with another person.
- Desire to help others.
- Belief that social processes are very important.
- Need to have strong relationships with others.
- Belief that a sales force is crucial to carrying out company strategy.
3. Real Managers are entrepreneurs with the skill to manage large organizations.
“If you are a corporate manager, you have only a limited chance of having entrepreneurial potential. If you are an established entrepreneur, you have only a limited chance of possessing the potential to be a successful corporate manager. This ’limited chance’ is the ground occupied by Real Manager entrepreneurs.”
“To understand the Real Manager entrepreneur it is important, therefore, not only to recognize the type of person, but to recognize the environments in which that person will thrive.”
Real Managers can fail if they over-manage small ventures.
They possess at least three of the following six traits:
- Desire to be a corporate leader.
- Positive attitudes toward authority.
- Desire to compete.
- Desire for power.
- Desire to stand out from the crowd.
4. Expert Idea Generators love pursuing new ideas and changing the future.
“Expert Idea Generators are people who have ideas for business that can provide a real competitive advantage.”
“A desire to innovate causes Expert Idea Generators to enjoy coming up with new ideas and getting them into play.”
“Possessing multiple entrepreneurial patterns, and thus having potential to follow more than one route, gives a major advantage to an entrepreneur.”
Expert Idea Generators are independent, dislike rules, and seek recognition.
They possess a majority of the following five characteristics:
- Desire to innovate.
- Love of ideas.
- Belief that new product development is crucial to carrying out company strategy.
- Good intelligence.
- Risk avoidance.
Each of these personalities must learn the fields they enter, be self aware of their strengths and weaknesses, and stick to their career paths.
“Complex entrepreneurs want to grow an organization; private practices are thus not fully satisfying.”
Business & Economics
January 1, 1996